Masterclass: The missing link in new product & services development


Is Stage-Gate still the most complete model to market innovative products and services quickly and effectively?

Stage-Gate has been around for more than 25 years and is generally viewed as the leading model to structure innovative initiative and to ensure clear decision-making. In spite of Stage-Gate's wide application, only few organization manage to achieve those planned innovation targets. This raises the question of whether the Stage-Gate model is still up-to-date and complete.

During this masterclass, we will elaborate on the academic research conducted by Professor Dr Bo van der Rhee and PhD candidate Jian Qin MA. After a refresher about Stage-Gate and portfolio management, Bo and Jian Qin will present a relevant and practical addition to the Stage-Gate model. Together, we will go deeply into the subject matter of how old initiatives labelled 'kill', could be assessed anew. This is how we will learn to recognize unique pearls among all those old ideas.


  • 18:30 - Reception
  • 19:00 - Introduction Stage-Gate and innovation portfolio management: the present, the past and challenges. (Dr Huub Rutten) To learn more about Stage-Gate, click here.
  • 19:20 – Research Evaluation of the innovation development process: where are those forgotten pearls hiding? (Professor Dr Bo van der Rhee)
  • 19:40 - Workshop Become part of the research yourself and assess the 'revival checklists' developed by Bo and Jian.
  • 20:00 - Debate What are the experiences with starting and advanced Stage-Gate applications?
  • 21:00 - Drinks

For this event, there are no costs and it includes a snack in advance and a drink afterwards.

Nyenrode alumnus en VCV-lid ............via the VCV-website
Nyenrode alumnus en geen VCV-lid .. via the VCV-website
geen Nyenrode alumnus .................... via de VCV-kring, email:

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Event start: 
25 Apr 2019 - 18:30
Kasteel Nijenrode, de Ridderzaal
Straatweg 25
3621 BG Breukelen
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