Workshop Power of Scents!


Power of Scents

Due to great success end of 2013 we're organising this workshop again. This time January 15th, 2019.

This workshop will be given again by Aukje Dantuma (19850015), Director Marketing & Consumer Insight bij IFF (International Flavours & Fragrances). Aukje will take us into the fascinating world of fragrances, and we'll finish the workshop with the challenge of making our own scent. The sense of smell is the most compelling of all our senses. A scent has the mysterious power to bring back long forgotten memories, to evoke emotions and to influence our behaviour.

In the Power of Scent workshop you will be taken on a Scent Journey travelling and smelling through five different areas:

Scent & Perception
We experience the world around us through our senses. A scent is not just an experience but a meaningful message.

Scent & Love
Sexual attraction is an affair of the nose. A subliminous odour can produce a change in sexual behaviour and helps us in finding a partner.

Scent & Emotion
Scents are an emotional element of our life influencing our mood. We relate to smells through our memories, evocations of happy and sad moments.

Scent & Behaviour
Emotion leads to action. A smell can be applied with the objective to evoke certain behaviour such as consumer purchase decision.

Scent & Personality
A perfume can be used to underline a certain personality. 

And finally
Ingredients and perfumes from different odour families will be smelled during the workshop. At the end you will be challenged to create your own perfume.

The programme is as follows:
19.00 – 19.30 hr Reception with coffee/tea
19.30 – 21.30/22.00 hr Workshop
21.30/22.00 hr Drinks, afterwards in the wing (Stal) of the Koetshuis

Location Nyenrode, Koetshuis

Costs € 10 VCV-members and students, € 20 non-VCV members, to be paid on arrival. For those interested there is the possibility to have dinner at the Mensa aforehand (at your own cost).

In case of late cancellation (later than 2 days before the event) costs made can be charged.

We look forward to seeing you January 15th and for now like to wish you a Happy New Year!

Frans, Jocelyn, Taco en Rutger

Start evenement: 
15 jan 2019 - 19:00
Nyenrode, Koetshuis Breukelen
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